The global probiotics market was estimated at USD 68.56 billion in 2022 and is expected to hit around USD 133.92 billion by 2030, poised to grow at a CAGR of 8.7% from 2021 to 2030.
The global probiotics market is driven by various factors such as growing penetration of internet, rising adoption of the healthy food & beverages, rising penetration of the online sales channels, and rising demand for the conveniences associated with the delivery of products. The rising disposable income, growing urban population, favorable government regulations, ease of doing business, and improved infrastructure that favors quick deliveries are the major factors that has augmented the growth of the global probiotics market. Rising growth in the food and beverage industry as a result of high consumer expenditure and favorable government policies is expected to be a major factor that is expected to boost the probiotics market growth during the forecast period.
Report Highlights
- Based on ingredient, the bacteria segment garnered the highest probiotics market share in 2020 due to surge in demand for bacteria derived probiotics food products. This is attributed to the growth in health issues that have encouraged market players to invest in R&D and launch new &innovative probiotics products.
- Based on the application, the segment named food & beverage had the major market share of the probiotics market, during the forecast period owing to the growing popularity of probiotic functional beverages& foods among consumers.
Regional Snapshot
Asia Pacific acquired a market share of over 40% and has dominated the global probiotics market in 2020. The presence of around 60% of the global population in the region has presented lucrative growth opportunities for the market players. Moreover, the rising urbanization, government investments in the infrastructural developments, growing health awareness and growth of sedentary lifestyle has prominently contributed towards the growth of the Asia Pacific probiotics market. The rising disposable income, increased popularity of probiotics among the population, improved access to the internet, growing ease in accessibility and availability of probiotics and rising penetration of the online delivery platforms like amazon and flipkart are some of the major factors that drives the market growth. Moreover, the increased adoption of the online payment platforms and the various promotional offers and discounts offered by the online payment apps like Phonepe, Paytm, Amazon Pay, and GooglePay has significantly fostered the growth of the probiotics market in this region.
Market Dynamics
Drivers: Health benefits associated with probiotic-fortified foods
Health awareness among consumers is on the rise, wherein utmost consumers are constantly in looking for of healthy food products for regular consumption. Probiotics has proven strong health benefits, more specifically to the human digestive system. Probiotics is found in the supplement form or as component of foods & beverages. Its integration with affordable health foods, such as yogurt, fruit authorities, and dressed dairy products has contributed to significant market size. The most generally used probiotic bacterial strains include Lactobacilli and Bifidobacteria, which are found in various dairy products, including yogurt. In the dairy category, yogurt is the most popular option for the consumption of probiotics. Manufacturers are coming up with a variety of options in the yogurt segment for instance, in 2013, Chobani, LLC (US) introduced a line of Greek yogurt in the US request, which has now come one of the leading brands across North America.
Restraints: International quality standards and regulations for probiotic products
International bodies, similar as the Canadian Food Inspection Agency, National Food Safety and Quality Service, WHO, US FDA, and European Parliament Committee on the ENVI (Environment, Public Health and Food Safety) of the EU are associated with food safety regulations. These government associations have control over the operation of multiple material and chemical during food processing, indirectly or directly. In addition, in the time 2001, the common FAO of the UN/ WHO Expert Consultation on Evaluation of health and nutritive properties of probiotics developed guidelines for assessing probiotics in food that could lead to the validation of health claims. This was to standardize the requirements needed to make health claims related to probiotic agents.
Opportunities: Probiotics can replace pharmaceutical agents
The rising demand for probiotics has revealed the customers preference towards the products with proven various health benefits. The rising evidence of health benefits associated with probiotics for health rebuilding has augmented the customer expectations towards the probiotics. This inclination toward a natural, safe, and cost-effective substitute for drugs has led to the application of probiotics as pharmaceutical agents. In addition, beneficial effects of probiotics as pharmaceutical agents appear to be dose- and strain-dependent. Clinical trials have proven that probiotics may cure certain health disorders or diseases in humans being, specifically those related to the GI tract. Therefore, the consumption of fermented dairy products comprising probiotic cultures provide various health benefits in certain clinical conditions, such as rotavirus-associated diarrhea, antibiotic-associated diarrhea, inflammatory bowel disease, Irritable Bowel Syndrome (IBS), cancer, allergenic diseases, Helicobacter pylori infection, and lactose-intolerance.
Challenges: Complexities in integrating probiotics in functional foods
The commercial and development aspects of functional food products are rather expensive, complex, and uncertain. The factors affecting the success of functional food product development are consumer demand, technological conditions, and legislative regulatory background. However, consumers’ information regarding the health benefits of specific ingredients may affect the acceptance of particular functional foods. In addition, the common functional ingredients like minerals, fiber, and vitamins, are preferred above improved and new products, like foods enriched with probiotics, prebiotics, flavonoids, conjugated linolenic acid and carotenoids.